Identity design for the 47th and 48th annual DanceAfrica Festival. This system uses a custom modular typeface to mimic the patterns of traditional garments, specific to the country of focus.
Key themes: celebration, heritage, community, global connection
2024—2025 / Lead Designer / BAM Creative Services: Kimberly Lum, Senior Designer, Steven Smith, Senior Copywriter, Ethan Cohen, Copywriter, Joseph Barglowski, Video Editor, Yulia Ruditskaya, Animator (freelance), Rebecca Greenfield, Photographer (freelance), Laylah Barrayn, Photographer (freelance)
2025—Mozambique
2024—Cameroon