Identity Systems

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New York African Film Festival (In progress)
2025

This fiery, geographic identity system uses layered, sonar-like motifs and abstracted silhouettes to explore themes of displacement, revolt, and shifting environmental and political climates.

DanceAfrica
2024 / BAM Creative Services: Kimberly Lum, Senior Designer, Stephen Smith, Senior Copywriter, Ethan Cohen, Copywriter, Joseph Barglowski, Video Editor, Yulia Ruditskaya, Animator (freelance), Rebecca Greenfield, Photographer (freelance), Laylah Barrayn, Photographer (freelance)

This electric, afro-futurist identity design uses a custom modular typeface and flexible grid system to mimic the patterns of traditional Cameroonian garments.

BAMCinemaFest
2022 / BAM Creative Services: Andrew Sloat, Creative Director, Patrick Morin, Associate Design Director, Kimberly Lum, Senior Designer, Nora Casey, Senior Copywriter, Joseph Barglowski, Video Editor

This dynamic, human-centered identity system highlights the festival’s focus on intimate and personal stories through hand-drawn elements.

BAM Education
2023 / BAM Creative Services: Andrew Sloat, Creative Director, Kimberly Lum, Senior Designer, Nora Casey, Senior Copywriter, Ethan Cohen, Copywriter, Joseph Barglowski, Video Editor

This energized and electrified identity design for BAM’s teen programming harnesses bold neons and marquee-style motifs to spotlight and empower young voices.

BAM Seniors
2024 / BAM Creative Services: Kimberly Lum, Senior Designer, Stephen Smith, Senior Copywriter, Ethan Cohen, Copywriter, Joseph Barglowski, Video Editor

A sub-identity for BAM’s senior community programming.

Identity Systems

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Kayla Battle

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