Performing Arts Group
Creative direction by Andrew Sloat
BAM Education works hand-in hand with teachers and parents to create artistic spaces for students to thrive. To make its programming more accessible and appealing to students, parents, and teachers, BAM Education rebranded itself to FAB Lab. This new identity distinctifies it from other youth programs at BAM and clarifies the program’s mission and goals.
The system is composed of a robust and flexible visual language to accommodate the numerous program offerings and audiences of FAB Lab. Included is a rich color system, a flexible logo, and a collection of fun visual elements that create an exciting and consistent system.
The FAB Lab identity mark incorporates an arrangement of layered boxes and marquee dots, a nod to the theatrical elements of the performing arts.