RoleLead designer Creative direction by Andrew Sloat The 2022 BAMCinemaFest celebrates independent filmmakers paving their own paths within the industry. Personal and unapologetic, the films featured in this festival are a celebration of artists who are empowered to tell their own stories. The identity system takes cues from this festival’s deeply personal tones by bringing forth the feelings of summertime nostalgia. Utilizing the visual elements of sidewalk chalk and hand-drawn lines, a down-to-earth, bold, and celebratory visual language was created to kick-off the summer in Brooklyn.
The festival’s environmental graphics added a dynamic and celebratory touch to the cinema space and the building entrances.